Components

Mailer Design
Photo Booklet Design
Preflight

Overview

A contest was held by aphotoeditor in partnership with a RIT Senior Ad Photo class. The selected winner would be featured on his instagram page. I worked with Chelsea Clarke to create her promo piece. Wonderfully, her promo piece was selected!

Concept

The photo booklet had to reflect Chelsea's existing branding and work. We chose to work with thirds as reflected in her logo and expressing the concept of ambiguity that is an important part of her work. Each photo's metadata was strewn throughout the photos and can be easily missed if not looked at carefully.

Mailer Design

A red sticker with three white lines is placed in the front. The addressee's information would be filled in there. A sticker with Chelsea's information is placed in the back.

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