Process

Art Direction
Editorial Design
Preflight
Production

Overview

Positive/Negative Magazine is an award winning collaboration project of the Fall 2015 Editorial Design and Editorial Photography courses at RIT. As part of the production editor team, my role included making sure that all files were production compliant and prepping the entire magazine for print.

This volume received Platinum Award/ Best in Category in the 2016 46th Creativity Awards, a Gold ADDY from the Rochester Advertising Federation, a Gold ADDY from the American Advertising Federation: District 2, as well as a Silver ADDY from the American Advertising Federation: National.

For the following spreads, I worked with photographer Emily Baker on writing the articles and conceptualizing the spreads. We received a Silver ADDY from the Rochester Advertising Federation for each.

The Dad Bod

This editorial spread series is a parody of the latest fad of 2015: the Dad Bod. Readers can read up on what exactly is the Dad Bod and how to obtain the coveted figure. The evolution details the gradual ascent over time of the average Joe to the Dad Bod with a helpful equation. The concept was to replicate the image of sexy editorial spreads but switching it up with the lovely Dad Bod.

The Pink Tax

This spread brings up the issue of women being charged more for certain products or services, especially if they’re color coded pink for gender. The concept was to visually show the different items that women tend to pay more for, such as clothing, hygiene products, and even pens by spraying them pink.

Special Thanks

Special thanks to our art directors: Jenna Hebeler and Kyra Krenitsky, design directors: Sam Watson and Nathan Gamson, photo editors: Casey Franklin and Kallie Michelle Ferris, Chelsea Clarke and Miranda Joly from the production team, and the talented graphic designers and photographers in our class. More information about the publication can be viewed at positivenegativemagazine.com.

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